Sustainable growth and nourishment
Decosting aquaculture technology to radically decrease the cost of fish-based protein in Africa and reduce methane emissions.
Founder: Clinton Obura
About
Samaking
About Founder
Clinton has 10+ years of experience in go-to-market, strategy, business development, operations, and marketing roles at fast growing companies like Google, Uber and Elephant Healthcare. He most recently led Commercial & Growth at Elephant Healthcare, where he scaled across Kenya and into 4 new markets across Africa & Middle East.
Problem
Although fish is the most climate-friendly & affordable source of animal protein, it is not widely available in Kenya, with barriers to growth for SME farms & retailers. Major challenges stand between harvest and market, including lack of food grade SOPs, limited cold chain, unreliable market linkages, and a broken consumer experience.
Solution
Samaking is revolutionizing the aquaculture sector through tight partnerships with groups of fish farms and a scalable franchisable chain of retail shops. Samaking supports farmers and fisherfolk on Lake Victoria to set up SOPs and cold chain to meet quality standards, then provides a reliable offtake option, and grows the market through a trustworthy nationwide retail brand.