Delivering to farmers
the full value of their produce.
Increasing smallholder farmer profits in Africa with a data-driven farm to fork market linkage platform.
Founders: Roy Njoka & Lovell Larbie
About
TerraLima
About Founders
Prior to founding Terra Lima, both Roy and Lovell co-founded Digiduka, an Antler-backed venture, grew the company and then realized an exit to Marketforce. They have both served as senior leaders at Market force through period of rapid 10x growth. They also bring 20+ years building, scaling, and exciting startups in e-commerce, fintec, telco, and web3.
Problem
Kenya’s farmers only receive 10% of the value from the sale of their produce and yet they take on all of the risk
Solution
Building a technology platform to tackle inefficiencies, minimize risk and deliver to farmers the full value of their produce.